Something About Adwords

Hello here i am posting some informative stuff for those who are naive in this field.

Google Adwords are also called sponsored ads on google. In Search engine like any Yahoo, MSN / Google, You can divide searches in two categories as Organic search and Paid search. Organic search appear on middle of the page as u see on any search engine. And paid search appear on top 2or 3 places and right hand side of the page.

Initially people were paying for the place then as major search engine captured the market; they started pay per click method. This method looks more transparent as you only pay when someone clicks on your ad. But this method leads more complications over whose ad will come on top. Since we all know in search engine if your site is on top then you will receive traffic and more business. So search engine started biding process over each keyword. So if you bid higher then your site will appear on top.

But google’s ranking is not only dependent on biding. Google analyses one more things while it gives ranks. That is CTR click thru ratio, clicks/impressions. The no. clicks your ad receives per no. times your ad views. So as per the rule if you want to be successful in your campaign then you have to increase this ratio as above as you can. And this is the main target any person should have who is working as PPC manager.

Hope this will give you the bit of idea about adwords. i'll post the further information about SEM and SEO in future.